The Best Cream Eyeshadows for Natural Looks, Full Glam, and Beyond (2024)

TL;DR

Our best overall pick is the Laura Mercier Caviar Stick Eyeshadow, thanks to its creamy, blendable texture and beautiful color payoff. If you’re looking for a budget-friendly option, we recommend NYX’s Jumbo Eye Pencil, which works as an eyeshadow, an eyeliner, and even an eye primer.

Reaching for an eyeshadow palette when you’ve got time on your side and want to create an intricate look is great, but when you’re hoping to create a simple, polished look in seconds, cream formulas are where it’s at. Why? “A cream eyeshadow is a malleable form of eyeshadow that allows you to blend easily onto the skin,” explains celebrity makeup artist Alexx Mayo. Cream eyeshadows can be applied independently for a one-and-done look or layered with powders for added dimension.

To determine which ones are best, we conducted extensive research, tapped our editors to share some of their favorites, and consulted with three makeup artists on what to look for when buying cream eyeshadow. From there, we tested these products in our real lives, evaluating each one based on its texture, blendability, pigment level, wear, and finish, before eventually arriving at this list of the ones we recommend the most.

Our Top Picks

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What We Like

  • Creamy, smooth texture for easy application

  • Layers beautifully with other products

  • Pigment stays all day

What to Consider

  • No drawbacks, here!

Finish: Shimmer or matte | Shades: 25 | Tested Shade: Modern Rose | Cruelty-Free: No

Laura Mecier’s Caviar Stick Eyeshadow checked all the boxes for us in a cream shadow, full stop. Our tester, who tried the shade Modern Rose (a shimmery dusty pink), raved about its creamy texture—she noted that it spread easily and imparted enough pigment to create even coverage that never felt greasy or heavy on her lids.

Blending was a breeze, too. When our tester used both her finger and a brush to blend it out, she noted that it never looked patchy and delivered a consistent pigment that layered well with other products like matte eyeliner. Another plus? The pigment stayed put all day—no fading or smudging, even when she rubbed her eye—and its subtle shimmer finish looked sophisticated and beautiful.

Overall, we’d recommend this product to anyone who's new to cream shadows and feeling intimidated by them; its stick formula makes it a great throw-on-and-go product, and it also works well day to night. Our tester is already planning on buying more shades. Seriously!

Ally Hirschlag, associate editorial director: “This shadow imparts a sophisticated glow…I love its color, buildability, how long and evenly it wears, and how easy it is to apply. I’m already looking into buying other shades!”

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What We Like

  • Silky, powder-like texture

  • Beautiful pearlescent finish

  • Layers nicely with eyeliner

What to Consider

  • Slight creasing after 5+ hours of wear

Finish: Pearlescent | Shades: 14 | Tested Shade: Bare Study | Cruelty-Free: No

MAC’s Pro Longwear Paint Pot Shadow, which comes in a jar format, was also a true standout. Our tester applied the brand’s Bare Study shade, a soft beige with a gold pearlescent finish, and was immediately impressed with its soft, creamy texture. She reported that it applied smoothly—she used her fingers and blended it out with a brush—and that she didn’t observe any patchiness until the end of an 80-degree night. (She also has oily, hooded eyelids, so this was a major win in her book.)

According to our tester, this MAC shadow's shade and finish were stunning. This particular hue delivered an opaque wash of color with a luminous, pearly finish—one that stayed put all day (and night). The matte shades also work as standalone shadows and primers for more detailed eye looks. For anyone seeking a long-wearing, pro-grade shadow, reach for this one.

Caitlyn Martyn, associate commerce editor: “Smooth and silky are the best words to describe this shadow. It delivered the exact shade and finish I wanted! It had a pearlescent finish that took it up a notch.”

What We Like

  • High-pigment, intense color payoff

  • All-day staying power

  • Excellent price for a multi-use product

What to Consider

  • Feels heavy on lids if too much is applied

  • Some folding or creasing

Finish: Satin to matte | Shades: 16 | Tested Shade: White | Cruelty-Free: Yes

On a budget? Pick up drugstore staple NYX’s Jumbo Eye Pencil, a multi-use product that works as a cream eyeshadow, eyeliner, and even an eyeshadow primer. Our tester opted for the White shade, which has a more matte finish, and applied it as a true shadow on her eyelids. The first thing that impressed her was its versatility and intense pigment.

She also reported that this product was very reliable unless there was sweat or water involved. It had serious staying power, as it wore almost all day without her noticing a difference. But be advised that because the formula is so thick and highly pigmented, it can tend to crease or weigh down the eyelids if applied too heavily. Other than that, though, it applies precisely and sets well—a true steal for well under $10.

Tester Shelby: “This product’s thick consistency and high pigmentation (since it comes as a stick) allow it to last all day. I wouldn’t change anything about this product; it does its job for the price point.”

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What We Like

  • Creamy, soft texture that doesn’t crease

  • Lightweight feel

  • Sheer wash of color is great for everyday wear

What to Consider

  • Some may want more intense pigmentation

Finish: Luminous or matte | Shades: 27 | Tested Shade: Twilight | Cruelty-Free: Yes

If the goal is a more natural look for everyday wear, we loved Nudestix’s Magnetic Eye Color, an eyeshadow pencil with a creamy, blendable texture and a lighter pigment payoff. Our tester tried this shadow in two finishes—one luminous and one matte, but both in taupe brown hues—and found that its soft texture felt smooth on the skin and never caused creasing. During testing, she applied the pencil directly to her eyelid and blended it with her fingers.

She also noted that this shadow wasn’t very pigmented; she had to apply several layers to reach her desired coverage level. However, for her, this was a positive—even with one or two layers, its sheer wash of color looked beautiful and natural, particularly for daytime. We recommend this cream shadow stick to anyone seeking a lighter color payoff and also for beginners since it’s incredibly easy to apply and blend.

Tester Katie: “I really liked this pencil’s sheer finish. It made it so easy to get a light wash of color on the eyes super quickly. It’s perfect for an everyday look.”

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What We Like

  • Unique, cream-to-powder formula

  • Long-wearing matte finish

  • Zero creasing or transfer

What to Consider

  • Some may find it difficult to blend

  • Some may want stronger pigmentation

Finish: Matte | Shades: 8 | Tested Shades: Deep Brown, Warm Green | Cruelty-Free: Yes

Merit Beauty’s Solo Shadow was our favorite matte option on this list, far and away. First, its texture was unique: it’s a cream-to-powder formula that initially feels balmy but dries down into an ultra-lightweight powder. Our tester, who tried the shades Deep Brown and Warm Green, used her finger to apply it and found that it imparted a sheer but buildable wash of color.

Although she noted that the application process could cause some patchiness because the formula dried so quickly, she added that it was easy to create an even look with additional layers because it was so lightly pigmented. But once this shadow was on, it stayed put. She noted that it didn’t budge during a long night out—there was absolutely zero creasing or transfer. As far as matte cream shadows go, it’s impossible to go wrong with this one.

Lauren Pardee, senior commerce editor: “This color is very sheer and matte—I really like it for a one-toned, smoked-out look. One swipe could be enough if you want a more understated look, or this color is very buildable for a bolder style. Either way, it holds up during a long night out.”

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What We Like

  • Applies smoothly and blends easily

  • Sheer, buildable coverage

  • Long-wearing formula

What to Consider

  • Adding multiple layers may cause creasing after 8 hours

Finish: Matte or shimmer | Shades: 17 | Tested Shade: Crème Brulee | Cruelty-Free: X

For those looking for a sheer wash of color, drugstore staple Revlon hits it out of the park with its ColorStay Crème Eye Shadow. When our tester applied the Crème Brulee shade to her lids, she noted that its first layer offered a subtle pop of color and sparkle, but that adding more layers imparted enough pigment for a night out or another special occasion. Also, once this product was on, it stayed put; she didn’t notice any fading, creasing, or smudging after more than 10 hours of wear. (However, if she added several layers to create a bolder look, she noticed slight creasing/pilling after around eight hours.)

She also loved the packaging, including its ultra-portable jar and its built-in brush (though she preferred to apply and blend the product with her fingertips). Overall, we recommend this one to anyone looking to add more versatile cream eyeshadows to their makeup bag—it’s a solid stay-put eyeshadow that blends wonderfully and is ideal for day-to-night wear.

Tester Brittany: “The color was soft and shimmery—it never looked overwhelming or overpowering. Also, the jar it came in was cute and its built-in brush was a nice touch, even though I preferred to apply this product with my fingertips.”

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What We Like

  • Blends out quickly and seamlessly

  • Layers well other products like eyeliners

  • Gorgeous color payoff

  • Easily buildable for bolder looks

What to Consider

  • Ultra-soft formula can move around on the eyelid

  • Slightly messy application process

Finish: Shimmer | Shades: 10 | Tested Shade: Oyster Pearl | Cruelty-Free: Yes

Seeking buildable coverage for subtler or bolder looks? We recommend Charlotte Tilbury’s Eyes To Mesmerize Cream Eyeshadow. Our tester applied the shade Oyster Pearl and raved that its color payoff was beautiful—she described its finish as a combination of shimmer and metallic—and that it was incredibly easy to layer for statement looks, including with other products like dark eyeliners. She also added that it works well as a highlight shadow atop other matte options.

Be advised that a little goes a long way, though. She reported that this shadow’s creamy texture made it slightly difficult to apply from its jar; it tended to move around on her lids and could easily feel heavy or greasy if she used too much product. She added that it lasted for about six hours before she noticed any creasing or fading. Overall, we recommend this product to anyone looking for a creamy, shimmery shadow that blends and builds well.

Ally Hirschlag, associate editorial director: “I love the color payoff of this shadow. It’s so easy to blend out the formula and build it up for bold looks.”

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What We Like

  • Easy-to-use stick with twist-up applicator

  • Waterproof formula ideal for special occasions

  • Beautiful color payoff

What to Consider

  • Multiple layers can feel heavy on the lids

Finish: Matte or shimmer | Shades: 29 | Tested Shade: Golden Bronze | Cruelty-Free: No

For a special-occasion shadow with beautiful color payoff, opt for Bobbi Brown’s Long-Wear Waterproof Cream Eyeshadow Stick. Our tester, who swiped this product on in the shade Golden Bronze, noted that its slightly metallic-glittery finish looked shimmery but not overwhelming. It’s buildable, too; one layer imparted a touch of color and sparkle, while multiple layers created a more intense, pigmented look that was ideal for a night out or a party.

She loved how easy this product was to apply—she swiped it on directly from its twist-up stick applicator and blended it out with her fingers—and noted that it dried down quickly. However, she also added that it can feel heavy on the lids with too many layers.

Be advised that this product is also very waterproof! Our tester noted that it didn’t budge, transfer, or crease even after hours of wear, but make sure you’re equipped with a great makeup remover to jumpstart the removal process.

Tester Brittany: “This eyeshadow looks good for at least eight hours. When I wore it all day and into the evening, I didn't notice any creasing, caking, or smudging, even by the time I had to wash it off.”

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What We Like

  • Works as an eyeshadow, cheek, and lip pigment

  • Intense pigmentation

  • Long-wearing, budge-proof formula

What to Consider

  • Easy to overapply; a little goes a long way

Finish: High shine, matte, or metallic | Shades: 44 | Tested Shade: Celebration | Cruelty-Free: Yes

We love a multi-use product here at Byrdie, but Danessa Myricks Colorfix—which works as an eyeshadow and a cheek or lip pigment—stood out in the cream shadow category in its own right. Our tester opted for the Celebration shade (a chestnut brown with a metallic finish) and said that its intense pigment impressed her immediately; one layer did the trick for an opaque wash of color that stayed vibrant all day and night.

She also reported that the formula was easy to apply and blend. She applied it with a brush and adjusted it with her fingers, noting that it was easy to manipulate before it dried down into its budge-proof finish. But be advised that a little goes a long way, though—even a small dot will do that trick.

Tester Katie: “This color stayed vibrant all day; I was very impressed by how much the reflection of the shimmer lasted on my eyelids well into the evening hours, even without the use of a primer underneath.”

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What We Like

  • Smudge- and transfer-proof

  • Long-lasting color payoff

  • Easy to apply and blend

What to Consider

  • Pigmentation could be a bit more intense

Finish: Matte or shimmer | Shades: 8 | Tested Shade: Cloudy Rose | Cruelty-Free: No

When testing the Cloudy Rose shade of L’Oréal’s Le Shadow Stick, she was shocked at how its shimmery wash of color stayed put all day long—even without the use of an eyeshadow primer underneath or a setting spray or powder on top. She also loved that this shadow was remarkably transfer-proof; hours after her initial application, she tried to smudge it with her fingertips and was unsuccessful.

Applying this shadow was easy, too. Our tester swiped it on with the ball-tip applicator and blended it out with her fingers, noting that it felt smooth (never heavy or greasy) and that it glided gently across her eyelids. For this reason, we’d also recommend this product for beginners. Even though it’s budge-proof once applied, it’s incredibly lightweight and easy to manipulate as it dries down.

Tester Chelsea: “I was impressed with how long the color lasted without its shimmery pigments ever looking patchy. It’s very transfer-proof, as well.”

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What We Like

  • Ultra-lightweight mousse-like formula

  • Serious staying power

  • Bold, beautiful color payoff

What to Consider

  • Dries down very quickly

Finish: Shimmer and metallic | Shades: 7 | Tested Shade: Plum Pataka | Cruelty-Free: Yes

Finding a lightweight and long-wearing cream shadow is essential, especially if you have oily eyelids. Enter Kulfi’s Zari Eyes Eyeshadow, a mousse-like formula that, according to our tester, felt virtually weightless on the eyelids. When she applied the brand’s shimmery Plum Pataka shade—first with her fingertips before blending out with a fluffy eyeshadow brush—she was struck by its bold pigmentation and staying power. Even after hours of wear, she observed absolutely zero creasing, smearing, running, or fading.

One thing to note: This shadow dries down very quickly, so blending quickly is essential, too! (We recommend working on one eye at a time, here.) But overall, for a lightweight, shimmery shadow with unmatched staying power, opt for this product.

Alyssa Kaplan, associate commerce editor: “This cream eyeshadow is practically bulletproof—its shimmery finish stays put all day long without creasing, smearing, running, or fading. Once it sets, it sets.”

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What We Like

  • Bold, pigmented formula

  • Beautiful shimmery finish

  • Long-lasting color

What to Consider

  • Application can be messy

Finish: Luminous | Shades: 11 | Tested Shade: Strobe | Cruelty-Free: Yes

For statement-making shadow looks, reach for RMS Beauty’s Eyelights Cream Eyeshadow. Its liquid formula is on the thicker side and can be slightly messy to apply—our tester found it was easiest to dab on with her finger but added that a brush is ideal for precise application and blending—but that it was 100% worth it for its finished look and feel.

Case in point: When she applied the Strobe shade, she raved about its gorgeous, high-intensity pigment and glittery, high-shine finish. Its color lasted all day, too, without any transfer, creasing, patching, or smudging. Overall, for a full-glamour moment, this is the shadow to add to your cart. It’s ideal for anyone who doesn’t shy away from metallic shine and loves the drama of a bold, grunge, or futuristic eye look.

Lauren Pardee, senior commerce editor: “This eyeshadow is very pigmented but you can also blend it out a bit to be more subtle—either way, you get gorgeous color and a glittery shine that lasts. This is the product to buy for a full-glamour moment.”

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What We Like

  • Expansive shade range in multiple finishes

  • Glides on smoothly and feels lightweight on the lids

  • Natural-looking, buildable coverage

What to Consider

  • Requires multiple layers to achieve opacity

Finish: Shimmer, metallic, or matte | Shades: 54 | Tested Shade: Champagne Shimmer | Cruelty-Free: Yes

Julep’s Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick comes in a shade and finish for every preference, with more than 50 shimmer, metallic, and matte hues on offer. Our tester opted for the brand’s Champagne Shimmer shade and immediately wanted it in other colors and finishes.

Why? When she applied it with its twist-up stick applicator (before blending it out with her fingertips), it glided on smoothly and felt lightweight on her eyelids. It also layered well with both cream and powder eyeshadows, as well as with eyeliner. Although it required a few layers to achieve true opacity, she enjoyed its natural-looking finish and noted that fewer layers would work perfectly for a more sheer everyday look.

Tester Lauren: “I would describe this shadow’s finish as pearly or shimmery; it’s natural, light, and flattering. I would wear this product alone or layered with other metallic shadows for a more dramatic look.”

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What to Look for in a Cream Eyeshadow

  • Format: Cream eyeshadows can come in several formats, including small pots or jars and sticks (including pencils and those with twist-up applicators). Once on the eyes, the different formats will perform similarly, so which one is best for you is ultimately a matter of preference. If you’re looking for something you can swipe-on and keep in your bag for touch-ups, we recommend opting for a cream eyeshadow stick.
  • Finish: Just like powder eyeshadows, cream eyeshadows come in a variety of finishes, including matte, shimmer, metallic, and glitter. You can layer them for a dimensional look, or apply your favorite finish on its own for a simple wash of color.
  • Pigment: Certain cream shadows are more sheer while others are bolder and require only one layer to achieve opacity. Consider your desired level of pigmentation—as well as where you plan to wear your shadow—and read product reviews accordingly. (Also, many brands include imagery of their cream shadows swatched onto the skin, so look out for that, as well!)
  • Shade Range: Unlike palettes which offer a variety of shades making it less important if one or two colors don’t appeal to you, cream eyeshadows are typically sold as singles, meaning it’s important to buy one in a color that you love and will wear regularly. If you're looking for a shade that you'll wear daily, try a neutral color that's a few shades deeper than your skin tone.

How We Tested Cream Eyeshadows

Below are the features Team Byrdie and our testers evaluated to determine the best cream eyeshadows on the market now.

  • Number of Cream Eyeshadows Tested: 13
  • Testing Period: 4 weeks
  • Methodology: We tested these cream eyeshadows at home in our real lives. Our reviewers used a variety of application techniques when applying each shadow to understand which were most effective. Each tester wore their cream eyeshadow(s) at least twice per week over the testing period, for at least four or five hours per application.
  • Factors Considered: Texture, blendability, pigment, wear, and finish.

FAQ

  • How do you apply cream eyeshadow?

    In short, it depends on the format of the shadow! According to New York-based celebrity makeup artist Kasey Spickard, different application techniques may work better with different formats. “If it’s a stick formula, I apply the product directly to the eyelid and blend it out with a fluffy brush,” he says. “With a pot or jar, I tend to use my ring finger and buff it out with a brush of my finger.”

  • How do you make cream eyeshadow last?

    Particularly if you have oily eyelids, start with an eyeshadow primer, says New York-based makeup artist Ashley Rebecca. “After applying your primer, take a fluffy eyeshadow brush, load it with the product, and then blend it on the lid—it’s almost like you're applying a powder, but it's a cream formula,” she says.


    Spickard also recommends topping a cream or liquid eyeshadow with a setting powder. “You can always set [a cream or liquid eyeshadow] with your loose powder for additional oil absorbency and longevity.” As a finishing touch, he adds, go back in with a powder eyeshadow in the same tone.

  • Are cream eyeshadows better for mature eyes?

    Generally, matte eyeshadows are best for people with mature lids because they help to create smooth-looking texture, whereas shimmers can emphasize fine lines and wrinkles. So, we recommend both matte powders and creams for people with mature skin.

Why Trust Byrdie

Avery Stone is a contributing writer for Byrdie and was previously the brand’s Commerce Editorial Director. Her work has also appeared in The Cut (NYMag), The Wall Street Journal, The Hollywood Reporter, Bustle, Billboard, ELLE, GQ, VICE, Eater, NYLON, Refinery29, and more. From the above, she is a personal fan of MAC’s Pro Longwear Paint Pot Eyeshadow.

Alyssa Kaplan is an experienced writer in the beauty industry and a product tester specializing in cosmetics. She’s been using and testing cream eyeshadows for many years, and she’s tried nearly every one on this list for herself. She received a bachelor’s degree from the Fashion Institute of Technology, where she studied marketing and product development in the cosmetics industry. Alyssa has been a commerce writer at Byrdie since 2022, where she covers all things beauty.

Avery and Alyssa also spoke to experts to discuss important things to consider when purchasing a cream eyeshadow:

  • Alexx Mayo, a celebrity makeup artist whose clients have included Lizzo, Tinashe, and more.
  • Ashley Rebecca, a New York-based makeup artist who specializes in makeup for editorial, print, commercial and lifestyle advertising, television, and celebrity.
  • Kasey Spickard, a New York-based celebrity makeup artist whose clients have included Jenna Lyons, Tayshia Adams, and more.
The Best Cream Eyeshadows for Natural Looks, Full Glam, and Beyond (2024)
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